One in five bloggers reports their blog delivers strong marketing results – 22%.
That’s it – and this percentage has been steadily declining over the past three years.
That can’t be true, can it?
Why are the vast majority of blogs not delivering strong marketing results?
My theory is that there is a lot of overly generalized advice in the content marketing industry:
“Write for users, not Google.”
“Google rewards high-quality content.”
“It’s about search intent.”
Okay, but what is high-quality content?
