The use of color in direct mail is very important. The right colors can increase your response rates. Why is direct mail color so important? It is a powerful communication tool, because color evokes feeling within us and ignites emotion.
In direct mail, we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices.