Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge.
After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or mistakes found tend to fall into one of a few categories.
These can be things ranging from messy data output to wasting thousands of dollars because of a sneaky Google Ads setting.
While on their own they may not be account killers, frequently there’s more than one happening at a time.
