“We don’t have enough content on the website. We need to publish 100 pages per month.”
That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company.
Content has long been considered the holy grail of SEO – continually sought after but difficult to grasp intent, relevance and trust.
More content published doesn’t mean better rankings. Martin Splitt and Lily Ray debunked this myth advising not to produce content for the sake of producing content.
