Black Friday ushered in a new era in holiday shopping, in what looks to be a win-win-win: Slightly smaller-than-usual crowds still packed the malls. E-commerce sales rose sharply. And mobile had its breakout moment, with m-commerce shattering expectations.
While physical traffic declined, the National Retail Federation says that over the entire weekend, 154 million consumers shopped either in stores or online — up from 151 million last year. They spent roughly $289 each, down from $300 last year.
