Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands’ Magna.
The agency expects 3.7% growth in advertising spend domestically in 2017, a slowdown from the 4.7% increase seen in 2016, which was driven by the presidential election and Olympics.
