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Content Discovery Platform Makes A Mobile Attribution Play

Content Discovery Platform Makes A Mobile Attribution Play

March 8, 2017

Content discovery platform Taboola on Wednesday launched a tool to enable mobile app advertisers to track and optimize mobile app installs and in-app engagement. The goal is to offer advertisers more specific insights that will enable them to tailor content to consumers who are engaging with their brands on mobile devices. Taboola said the tool addresses mobile marketers’ demands for more accurate performance data, and more insight into mobile app campaigns.

Taboola said that mobile attribution integrations enable it to do conversion tracking for apps that are downloaded directly from its mobile campaigns.

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