Forget “digital first.” The approach marketers may want to take in reaching people is “smartphone first.”
According to Deloitte’s Global Mobile Consumer Survey, Americans collectively check their smartphones more than 9 billion times a day and are doing so throughout the entire day, including first thing in the morning and in the middle of the night, presenting a great opportunity for marketers.
“Even if not everything is emanating out of smartphones, they offer great potential,” Craig Wigginton, vice chairman and telecommunications sector leader at Deloitte, tells Marketing Daily.