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Consumers More Attached To Smartphones Than Ever

Consumers More Attached To Smartphones Than Ever

December 19, 2016

Forget “digital first.” The approach marketers may want to take in reaching people is “smartphone first.”

According to Deloitte’s Global Mobile Consumer Survey, Americans collectively check their smartphones more than 9 billion times a day and are doing so throughout the entire day, including first thing in the morning and in the middle of the night, presenting a great opportunity for marketers.

“Even if not everything is emanating out of smartphones, they offer great potential,” Craig Wigginton, vice chairman and telecommunications sector leader at Deloitte, tells Marketing Daily.

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