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Brand, Ad Safety Issues Spread From Google To Social Media Platforms

Brand, Ad Safety Issues Spread From Google To Social Media Platforms

March 29, 2017

The advertising boycott related to extremist content on YouTube will cost Alphabet $750 million, an analyst predicted Monday — and another, Pivotal Analyst Brian Wieser, just doesn’t think Google is working quickly enough to solve the problem.

“CMOs were genuinely unaware of the problem and related risks given the range of issues they are charged with managing,” Wieser wrote in a research note published Monday.

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