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Bloomberg’s Anti-Ad-Blocking Experiment Still Running Into Technical Problems

Bloomberg’s Anti-Ad-Blocking Experiment Still Running Into Technical Problems

August 25, 2016

Via: Ad Age

Bloomberg Media this summer has been pursuing an information campaign to help curb its exposure to ad blocking technology, which the company said is being used on about 20% of desktop traffic to Bloomberg.com.

Starting at the end of May, Bloomberg began deploying a pop-up message to ad-blocking users. “We noticed that you’re using an ad blocker, which may adversely affect the performance and content on Bloomberg.com,” it said. “For the best experience, please whitelist the site.”

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