Bloomberg Media this summer has been pursuing an information campaign to help curb its exposure to ad blocking technology, which the company said is being used on about 20% of desktop traffic to Bloomberg.com.
Starting at the end of May, Bloomberg began deploying a pop-up message to ad-blocking users. “We noticed that you’re using an ad blocker, which may adversely affect the performance and content on Bloomberg.com,” it said. “For the best experience, please whitelist the site.”