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58 Million Phone Calls Prove Consumers Talk-The-Talk

58 Million Phone Calls Prove Consumers Talk-The-Talk

August 3, 2016

According to the 2016 Call Intelligence Index published today by Invoca, a shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip. The annual index analyzed more than 58 million calls across 40 industries, providing insight into the role of the phone call in today’s omnichannel customer journey.

This year’s Index found that, in 2015, digital channels drove 92% of calls to businesses, up from 84% in 2014. Additionally, the report finds more customer calls come from mobile search than from any other channel.

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