Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn!
Following are three recommendations for every PPC beginner to try.
1. Make use of the Search terms report
One of the biggest mistakes a new PPC practitioner can make is a lack of strong keyword targeting. If you’re bringing in the wrong traffic, it simply doesn’t matter how much time you put into your ad copy, landing pages and offers.
