If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it’s used effectively. Just posting a cute picture of your cat with your brand logo up in the corner won’t cut it.
So, if you recognize yourself here — and are vowing to make your social media work (better) for you — here are 15 social media mistakes and how to avoid them.
