January 9, 2024
Via: EntrepreneurGeneration Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation. To effectively reach […]
January 3, 2024
Via: Martech ZoneThe integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics […]
December 27, 2023
Via: EntrepreneurDo you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners […]
December 27, 2023
Via: Search Engine JournalThroughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new […]
December 26, 2023
Via: EntrepreneurWhen you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and […]
December 26, 2023
Via: Search Engine JournalIn a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns […]
December 26, 2023
Via: Search Engine LandGoogle launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google […]
December 15, 2023
Via: Convince and ConvertConvince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, […]
December 15, 2023
Via: Search Engine LandLeading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on […]
December 13, 2023
Via: CMIJust like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed […]
December 12, 2023
Via: CMII’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your brand and your audience. The idea of customer relationships has received lip service for over 25 years. Some say research […]
December 11, 2023
Via: Search Engine Journal“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually […]
December 8, 2023
Via: Convince and ConvertDo you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with […]
December 7, 2023
Via: Marketing DiveAdvertiser investment in creators continues to ramp up, with the category viewed as a “must-buy” due to its vibrancy and ability to engage consumers, according to IAB and TalkShoppe’s inaugural report, titled “The Creator Economy Opportunity: Where Authenticity Meets Impact.” […]
December 7, 2023
Via: Martech ZoneThe infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and […]
December 4, 2023
Via: Marketing DiveThe global ad market seems to be staying on a stable track as 2023 enters its final stretch, a turnaround from a rocky first half and a positive sign for CMOs planning for the new year. Still, marketers will likely […]
December 4, 2023
Via: Search Engine LandStaying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to […]
November 29, 2023
Via: EntrepreneurGood marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no […]
November 27, 2023
Via: Marketing DiveInterbrand’s index of the top 100 brands by brand value shows economic concerns have not yet waned, as total growth slowed significantly in the past year to 5.7%. The report indicates possible growth troubles for the technology sector. While the […]
November 27, 2023
Via: Search Engine JournalIn a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or […]