Category: Marketing Technologies

August 25, 2023

You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using generative AI to develop content for advertising? Reuters recently reported about some of the biggest advertisers using generative AI to […]

August 23, 2023

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]

August 21, 2023

The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you […]

August 14, 2023

The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]

August 14, 2023

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after […]

August 11, 2023

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of […]

August 11, 2023

Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]

August 9, 2023

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]

August 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]

August 3, 2023

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider […]

August 2, 2023

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and […]

August 2, 2023

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]

August 1, 2023

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that […]

July 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]

July 31, 2023

According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an […]

July 28, 2023

While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]

July 27, 2023

Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing […]

July 26, 2023

Video marketing has become a powerful tool across various industries. 91% of businesses will use video as a powerful marketing tool in 2023. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare […]

July 24, 2023

In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience […]

July 24, 2023

Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on […]