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Category: Content Marketing


Content Marketing, Marketing Technologies

3 Sustainable Ways to Build a Customer-Focused Content Strategy

July 18, 2019

Via: Target Marketing

We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]


Content Marketing, Marketing Technologies

The 4 Most Effective Types of Sales Enablement Content

July 15, 2019

Via: The Content Strategist

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more […]


Content Marketing, Marketing Technologies

How a Common Content Strategy Unites Marketing’s Different Natures

July 15, 2019

Via: The Content Strategist

I recently wrote about the many natures of marketing, including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from […]


Content Marketing, Marketing Technologies

The Millennial Aspect of Generational Marketing Requires Good Content Marketing

July 8, 2019

Via: Target Marketing

Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best. An overwhelming 84% of the group born between 1980 and 2000 distrust traditional advertising, according to a study by the […]


Content Marketing, Marketing Technologies

Copywriting for Marketing Leaders, or How to Direct the Process

July 3, 2019

Via: Target Marketing

Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all. So they don’t understand what copywriting really is. They think it is merely wordcraft — alliteration, phrasing, verbiage, terminology. And they readily outsource […]


Content Marketing, Marketing Technologies

B2B Sites Suck, Forrester Says. Here’s How Marketers Can Make Them Better

July 1, 2019

Via: Target Marketing

B2B sites have the opportunity to engage buyers for the long-haul that many of their customer journeys require, but few rise to the challenge, finds Forrester. The research firm writes of its latest report on Friday: “Forrester’s latest evaluation of […]


Content Marketing, Marketing Technologies, Other Technologies

How to Optimize Content for Voice Search

June 28, 2019

Via: Convince and Convert

“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content for voice search? Last week, I explained why now is the time for voice-activated […]


Content Marketing, Marketing Technologies

Using Marketing to Decrease Risk, Without Devaluing Your Solutions

June 26, 2019

Via: Target Marketing

If you’re asking your prospects to make a buying decision that involves a significant budget or any other form of risk, it’s wise to create a low-risk way for your prospects to get to know you. Increasing comfort decreases perceived […]


Content Marketing, Marketing Technologies, Other Technologies

Radio Is Still Audio King, So Here’s How to Get Host-Endorsed Content

June 25, 2019

Via: Target Marketing

Paul Harvey will go down in history as a radio icon. His decades-long program, a mixture of reminiscence and witticism, fostered unprecedented bipartisan listenership. When Harvey spoke, people heard his warmth and sincerity. And when he seamlessly folded advertising messages […]


Content Marketing, Marketing Technologies

How to Create a Content Marketing Strategy in 7 Easy Steps

June 24, 2019

Via: Convince and Convert

The truth is there are no secrets to creating a content marketing strategy. Instead, we simply use our proven, 7-step framework as a guide, plus add plenty of meaningful time and effort (usually about 60 days or so for us). […]