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Category: Content Marketing


Content Marketing, Marketing Technologies

Marketers struggle with content strategy, tracking ROI, study says

March 24, 2020

Via: Marketing Dive

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]


Content Marketing, Marketing Technologies

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

March 19, 2020

Via: Marketing Land

Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 […]


Content Marketing, Marketing Technologies

Only 12% of marketers say content programs reach the right audience, study finds

March 17, 2020

Via: Marketing Dive

The research shows that most marketers view their content marketing process as ad hoc, decentralized and driven by internal stakeholders rather than customer interests. This could present a challenge for marketers as digital content is likely to play a larger […]


Content Marketing, Marketing Technologies

How to Use Content Marketing to Support Your Sales Team

March 12, 2020

Via: Target Marketing

Improving your sales team’s effectiveness is an ongoing process. Content marketing can help. In fact, content is no longer a nice-to-have. For most marketers, it’s a must-have. Here’s why. Content IS Your Sales Team For starters, today’s buyers are typically […]


Content Marketing, Marketing Technologies

B2B Marketing in a content driven era

March 11, 2020

Via: Digital Marketing Magazine

With the death of traditional sales roles, B2B marketing is coming into its own. It has experienced a significant shake-up in recent years with businesses digitally transforming. Marketing is now a much more active and powerful role with a lot […]


Content Marketing, Marketing Technologies

Building top-funnel content to influence bottom-funnel pages (with real example)

March 10, 2020

Via: Marketing Land

Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to purchase from you was to have them land on your website? Or if money […]


Content Marketing, Marketing Technologies

Are You Taking a 360 Degree View of Content Marketing?

March 6, 2020

Via: Target Marketing

Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they’re just shooting in the dark in terms of content marketing — sometimes it works and sometimes it […]


Content Marketing, Marketing Technologies

10 Content Marketing Statistics for 2020

February 27, 2020

Via: Convince and Convert

Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its […]


Content Marketing, Marketing Technologies, News

The Role of Brand Communicators in an Outbreak

February 14, 2020

Via: Target Marketing

A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support are long-haul types of activities that you sustain throughout the year. But when a new health threat emerges, brand communicators […]


Content Marketing, Marketing Technologies

12 Video Marketing Statistics You Need to Know in 2020

February 13, 2020

Via: Convince and Convert

2020 is just getting started, and now is an ideal time to look at some video marketing statistics to shape your marketing plans. 1. The Platform of Choice for Business Video Viewing Is Desktop 87% of the Time If you’re […]