Category: Content Marketing

December 28, 2018

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]

December 19, 2018

It seems that (almost) everyone has received the memo about responsive web design. Thankfully, it’s pretty rare in 2018 to visit a website on your mobile phone and find only teeny-tiny print and microscopic buttons. Remember the days of zooming […]

December 18, 2018

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]

December 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, […]

December 6, 2018

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]

December 4, 2018

The shift to digital-first marketing has radically changed how consumers engage with brands. They have an insatiable demand for content that will help them make their decisions. And with new technologies showing up and showing off daily, and still others […]

December 3, 2018

The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how […]

November 26, 2018

Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to […]

November 2, 2018

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]

October 26, 2018

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]