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Category: Content Marketing


Content Marketing, Marketing Technologies

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

November 15, 2019

Via: Adweek

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]


Content Marketing, Marketing Technologies

How Long Should Your Content Marketing Articles Be?

November 13, 2019

Via: Target Marketing

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement. On the […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

7 Digital Marketing Trends to Consider for 2020

November 4, 2019

Via: Chief Marketer

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]


Content Marketing, Marketing Technologies

Using Headlines Well in Your Content Marketing

October 30, 2019

Via: Target Marketing

Last time out, we talked about ways to make your content marketing work harder for you. We can continue that conversation by turning our attention to how headlines impact your ability to attract your target audience. Headlines Can be Clever […]


Content Marketing, Marketing Technologies

3 Ways to Make Your Content Marketing Work Harder for You

October 16, 2019

Via: Target Marketing

To make your content marketing do more, you need to do more with it. There are any number of reasons you may not be seeing the return you expect on your content marketing. Here are a few, and how you […]


Content Marketing, Marketing Technologies

8 Content Trends for 2020

October 14, 2019

Via: Convince and Convert

Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team. Content Trend: User-Generated Content According to a […]


Content Marketing, Marketing Technologies

5 Examples of Creative Healthcare Content Marketing

October 11, 2019

Via: The Content Strategist

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical […]


Content Marketing, Marketing Technologies

3 Ways to Make B2B Content Marketing More Engaging

October 8, 2019

Via: Target Marketing

B2B content marketing tends toward common pitfalls. There’s often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion. Though your subject matter may be complex, your content is most effective when it’s simple […]


Content Marketing, Marketing Technologies

How Passion Projects and Cause Marketing Can Power Your Marketing

October 2, 2019

Via: Target Marketing

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]


Content Marketing, Marketing Technologies

4 Ways to Keep Your Content Relevant and Real

September 25, 2019

Via: Adweek

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]