Category: Content Marketing

March 18, 2019

Expertise and relevant experience now matter more than price and reputation. The latter two still matter, of course, but according to a recent study by Hinge Marketing, the old twin pillars of professional services buyers’ decision-making — price and reputation […]

March 14, 2019

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]

March 13, 2019

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]

March 8, 2019

How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?” The cliché often accompanies a pitch for a creative platform or placement intended to stand out in a crowd. In competitive markets, […]

January 24, 2019

Are you ready to build and develop your content operations team in 2019? Kapost just released its Content Operations and Strategy Hiring Handbook, which offers statistics about what B2B companies look for when hiring content operations talent and tips for […]

December 28, 2018

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]

December 19, 2018

It seems that (almost) everyone has received the memo about responsive web design. Thankfully, it’s pretty rare in 2018 to visit a website on your mobile phone and find only teeny-tiny print and microscopic buttons. Remember the days of zooming […]

December 18, 2018

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]

December 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, […]

December 6, 2018

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]