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Category: Content Marketing


Content Marketing, Marketing Technologies

Workload up for 82% of in-house creative teams, driven by demand for digital content

September 4, 2020

Via: Marketing Dive

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]


Content Marketing, Marketing Technologies

75% of people unlikely to use branded hashtags, survey finds

September 2, 2020

Via: Marketing Dive

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]


Content Marketing, Marketing Technologies

Killer Content Marketing From Top of Funnel to Conversion

September 2, 2020

Via: Target Marketing

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to be sure what we publish is of the highest quality. […]


Content Marketing, Marketing Technologies

5 Ways to Boost Your Visual Marketing Results

August 31, 2020

Via: Convince and Convert

Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a […]


Content Marketing, Marketing Technologies

Untuckit responds to skeptical tweets in ads designed to convert new customers

August 19, 2020

Via: Marketing Dive

Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand’s loyal customers and is using humorous content that still manages to touch on a variety of brand attributes in an attempt to raise awareness […]


Content Marketing, Marketing Technologies

5 Data-Driven Content Marketing Tips You Need to Use Now

August 17, 2020

Via: Convince and Convert

These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad […]


Content Marketing, Marketing Technologies

ANA: Content marketing budgets jumped before pandemic

July 15, 2020

Via: Marketing Dive

Advertisers see content marketing as a valuable strategy, as evidenced by their plans to increase spending on its development, per the ANA and Content Council survey. The pandemic likely has dampened investment levels, but content marketing remains a viable strategy […]


Content Marketing, Marketing Technologies

5 Ways AI-Powered Copywriting Can Accelerate Your Brand’s 2020 Recovery

July 9, 2020

Via: Target Marketing

Just in case you hadn’t noticed, we are living in unprecedented times. From the human perspective, the list of reasons for this plainly obvious fact is too long and tragic to get into. From a marketing perspective, however, acute — […]


Content Marketing, Marketing Technologies

The Power of Content Marketing Partnerships and Alliances

July 1, 2020

Via: Target Marketing

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]