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Category: Content Marketing


Content Marketing, Marketing Technologies

A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

December 28, 2018

Via: Adweek

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]


Content Marketing, Marketing Technologies

Is Your Content Marketing Strategy Mobile?

December 19, 2018

Via: Target Marketing

It seems that (almost) everyone has received the memo about responsive web design. Thankfully, it’s pretty rare in 2018 to visit a website on your mobile phone and find only teeny-tiny print and microscopic buttons. Remember the days of zooming […]


Content Marketing, Marketing Technologies

How Content Marketing Budgets Will Be Spent in 2019

December 18, 2018

Via: Target Marketing

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]


Content Marketing, Marketing Technologies

How to Use Video Content to Raise Brand Awareness and Sell Your Product

December 10, 2018

Via: BufferSocial

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, […]


Content Marketing, Marketing Technologies

Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

December 6, 2018

Via: Adweek

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]


Content Marketing, Marketing Technologies

Empowered Consumers and Their Insatiable Demand for Content

December 4, 2018

Via: Target Marketing

The shift to digital-first marketing has radically changed how consumers engage with brands. They have an insatiable demand for content that will help them make their decisions. And with new technologies showing up and showing off daily, and still others […]


Content Marketing, Marketing Technologies

8 Tips for Creating Content That Creates Leads

December 3, 2018

Via: Target Marketing

The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how […]


Content Marketing, Marketing Technologies

How to Search Optimize Your YouTube Video

November 26, 2018

Via: Convince and Convert

Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to […]


Content Marketing, Marketing Technologies

Healthcare Marketing Strategy Needs Martech, Bigger Thinking — Before There’s a Tragedy

November 2, 2018

Via: Target Marketing

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]


Content Marketing, Marketing Technologies, Other technologies

5 Tips to Get Emotional During the Holidays, Drive Sales

October 26, 2018

Via: Target Marketing

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]