Category: Content Marketing

September 4, 2020

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]

September 2, 2020

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]

September 2, 2020

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to be sure what we publish is of the highest quality. […]

August 31, 2020

Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a […]

August 19, 2020

Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand’s loyal customers and is using humorous content that still manages to touch on a variety of brand attributes in an attempt to raise awareness […]

August 17, 2020

These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad […]

July 15, 2020

Advertisers see content marketing as a valuable strategy, as evidenced by their plans to increase spending on its development, per the ANA and Content Council survey. The pandemic likely has dampened investment levels, but content marketing remains a viable strategy […]

July 9, 2020

Just in case you hadn’t noticed, we are living in unprecedented times. From the human perspective, the list of reasons for this plainly obvious fact is too long and tragic to get into. From a marketing perspective, however, acute — […]

July 1, 2020

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]

June 29, 2020

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]