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Category: Content Marketing


Content Marketing, Marketing Technologies

The Art and Science of Content Marketing ROI

January 24, 2020

Via: The Content Strategist

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

9 E-Commerce and Social Media Marketing Trends for 2020

January 23, 2020

Via: Target Marketing

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]


Content Marketing, Marketing Technologies, News

Taking content governance to the next level with AI

January 23, 2020

Via: Digital Marketing Magazine

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]


Content Marketing, Marketing Technologies

Optum Uses Content Marketing to Educate Customers on the Opioid Epidemic

January 14, 2020

Via: Target Marketing

The “opioid epidemic” is a concept too large to fathom for many, with phrases like “tearing families apart” and “devastating communities” losing their meaning after repeated use. So, when marketers at Optum, a health services and innovation company, decided to […]


Content Marketing, Marketing Technologies

3 Ways to Derive Actionable Sales Insights From Content Marketing Data

January 9, 2020

Via: Target Marketing

As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time. Nearly all businesses these days are aiming to build […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Make Content SEO Friendly

January 6, 2020

Via: Convince and Convert

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]


Content Marketing, Marketing Technologies

3-Part Pre-Production Content Marketing Checklist

November 27, 2019

Via: Target Marketing

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]


Content Marketing, Marketing Technologies

13 New and Awesome Content Marketing Tools to Try in 2020

November 25, 2019

Via: Convince and Convert

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools […]


Content Marketing, Marketing Technologies

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

November 15, 2019

Via: Adweek

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]


Content Marketing, Marketing Technologies

How Long Should Your Content Marketing Articles Be?

November 13, 2019

Via: Target Marketing

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement. On the […]