Category: Content Marketing

July 1, 2020

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]

June 29, 2020

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]

June 24, 2020

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide […]

June 17, 2020

Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step. The second step — as discussed in my previous post about reviewing your content marketing […]

June 8, 2020

In a digital world where audience attention is stretched thin, content marketing is one way for brands to stand out and engage potential buyers — especially in the B2B world, where consumers are actively looking for business insights via guides […]

June 3, 2020

You’ve got to know what’s out there if you’re going to attract the audience you want. The best content in the world won’t gain any traction if someone else said the same thing 15 minutes ago. So it’s worthwhile to […]

May 26, 2020

Ever feel like you’re in a content rut? Feel like you finally have a great content marketing strategy, but you need some inspiration to kick-start your creativity? Trust us, we’ve been there before. Some days we can’t wait to jump […]

May 7, 2020

When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to […]

April 9, 2020

B2B content marketing trends continually evolve, making it necessary to stay on top of how things develop. MarketingProfs and the Content Marketing Institute recently released the B2B Content Marketing 2020 report. It profiles some of the emerging trends related to […]

April 1, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change […]