Category: Content Marketing

May 15, 2019

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]

May 1, 2019

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs. It’s not news that […]

April 29, 2019

Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering another study shows B2B buyers “remain skeptical about vendor content,” brands also will have to invest in doing content marketing right. […]

April 24, 2019

Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on education and persuasion (sometimes, entertainment). Customer reviews are, by definition, post-purchase and focus on customer experience. But as Mark […]

April 17, 2019

Our crazy upside-down world offers plenty of evidence that, “it’s not what you know, it’s who you know.” But while that might get you $26 million worth of Instagram endorsement deals, in content marketing, you have to know something — […]

April 2, 2019

According to the “2018 B2B Content Marketing Trends — North America” report put together by Content Marketing Institute and MarketingProfs, 91 percent of B2B companies are using content marketing. And of those companies, 26 percent of the marketing budget is […]

March 29, 2019

Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any company can have. “I love the art of advertising and the classic art of direct marketing, […]

March 29, 2019

“Professional writers don’t have muses; they have mortgages.” ― Larry Kahaner Ah, writer’s block. A common question I get about content marketing is how to find content topic ideas. After a few years, or even a few months of creating […]

March 26, 2019

Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, released a new free insights tool, Realtime Content Insights, in order to help newsrooms make “quick, data-driven decisions on content creation and distribution.” Realtime Content […]

March 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief […]