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Category: Content Marketing


Content Marketing, Marketing Technologies

Content Marketing Suffers From Cognitive Dissonance

September 9, 2019

Via: Target Marketing

During Content Marketing World, Keynoter Mindy Kaling joked about the “Etiquette Bitch” speech from her character on “The Office.” Kaling said etiquette would’ve prevented anyone from uttering the word “bitch.” Her character’s reasoning was that she was struggling with coming […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

Digital Marketing Strategy Involves Knowing When to Seek an Outside Perspective

September 4, 2019

Via: Target Marketing

Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]


Content Marketing, Marketing Technologies

5 Incredible Content Marketing Examples From Travel Brands

August 28, 2019

Via: The Content Strategist

When was the last time you took a true vacation? Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 […]


Content Marketing, Marketing Technologies

Hidden Value: Curiosity Is the Most Powerful Tool in Marketing

August 23, 2019

Via: Target Marketing

As marketing leaders, we have a natural tendency to instill a commanding influence. We’re idea generators. Communicators. Alpha personalities. Experts. And that leads to authoritatively sharing our opinions on many topics. But the most powerful tool in marketing comes from […]


Content Marketing, Marketing Technologies

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

August 22, 2019

Via: The Content Strategist

Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace—to inform the $20 bets I’d make on a sketchy […]


Content Marketing, Marketing Technologies

Striving for Continuous Website Marketing Improvement

August 21, 2019

Via: Target Marketing

It’s a mistake to think about your website marketing efforts as set-it-and-forget-it investments. You’re probably thinking, “Well, yeah. That’s pretty obvious!” It’s unlikely that you aren’t aware of the value and importance of a steady stream of fresh content on […]


Content Marketing, Marketing Technologies

How to Lose Your Audience’s Trust With Your Marketing

August 7, 2019

Via: Target Marketing

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]


Content Marketing, Marketing Technologies

8 Voice Content Trends for 2020

July 31, 2019

Via: Convince and Convert

Voice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small. We’re building voice-activated content strategies […]


Content Marketing, Marketing Technologies

How to Employ Segmentation to Improve Your Content Marketing

July 24, 2019

Via: Target Marketing

Audience segmentation isn’t just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a […]


Content Marketing, Marketing Technologies

3 Sustainable Ways to Build a Customer-Focused Content Strategy

July 18, 2019

Via: Target Marketing

We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]