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Category: Content Marketing


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Keep Your Website Designs From Becoming Hot (Visual) Messes

May 15, 2019

Via: Target Marketing

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]


Content Marketing, Marketing Technologies

How Brands Can Align Content Marketing With Sales

May 1, 2019

Via: Target Marketing

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs. It’s not news that […]


Content Marketing, Marketing Technologies

3 Tips, Now That 98% of B2B Marketers Value Content Marketing

April 29, 2019

Via: Target Marketing

Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering another study shows B2B buyers “remain skeptical about vendor content,” brands also will have to invest in doing content marketing right. […]


Content Marketing, Marketing Technologies

Customer Reviews Are The New Content Marketing

April 24, 2019

Via: Convince and Convert

Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on education and persuasion (sometimes, entertainment). Customer reviews are, by definition, post-purchase and focus on customer experience. But as Mark […]


Content Marketing, Marketing Technologies

In Content Marketing, It’s Not What You Know — It’s What You Know About Your Audience

April 17, 2019

Via: Target Marketing

Our crazy upside-down world offers plenty of evidence that, “it’s not what you know, it’s who you know.” But while that might get you $26 million worth of Instagram endorsement deals, in content marketing, you have to know something — […]


Content Marketing, Marketing Technologies

7 Common Content Writing Mistakes and How to Avoid Them

April 2, 2019

Via: Target Marketing

According to the “2018 B2B Content Marketing Trends — North America” report put together by Content Marketing Institute and MarketingProfs, 91 percent of B2B companies are using content marketing. And of those companies, 26 percent of the marketing budget is […]


Content Marketing, Marketing Technologies

Using Content Marketing to Engage Audiences: Six Examples

March 29, 2019

Via: Chief Marketer

Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any company can have. “I love the art of advertising and the classic art of direct marketing, […]


Content Marketing, Marketing Technologies

Want to Increase Content Marketing Relevance? Try Localizing Your Content

March 29, 2019

Via: Target Marketing

“Professional writers don’t have muses; they have mortgages.” ― Larry Kahaner Ah, writer’s block. A common question I get about content marketing is how to find content topic ideas. After a few years, or even a few months of creating […]


Content Marketing, Marketing Technologies, News

Google News Initiative Unveiled Its Realtime Content Insights Tool

March 26, 2019

Via: Adweek

Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, released a new free insights tool, Realtime Content Insights, in order to help newsrooms make “quick, data-driven decisions on content creation and distribution.” Realtime Content […]


Content Marketing, Marketing Technologies

Content Marketing Can’t Just Be a Top-Funnel Activity

March 22, 2019

Via: The Content Strategist

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief […]