Category: Content Marketing

November 15, 2019

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]

November 13, 2019

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement. On the […]

November 4, 2019

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]

October 30, 2019

Last time out, we talked about ways to make your content marketing work harder for you. We can continue that conversation by turning our attention to how headlines impact your ability to attract your target audience. Headlines Can be Clever […]

October 16, 2019

To make your content marketing do more, you need to do more with it. There are any number of reasons you may not be seeing the return you expect on your content marketing. Here are a few, and how you […]

October 14, 2019

Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team. Content Trend: User-Generated Content According to a […]

October 11, 2019

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical […]

October 8, 2019

B2B content marketing tends toward common pitfalls. There’s often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion. Though your subject matter may be complex, your content is most effective when it’s simple […]

October 2, 2019

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]

September 25, 2019

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]