Category: Content Marketing

January 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]

January 23, 2020

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]

January 23, 2020

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]

January 14, 2020

The “opioid epidemic” is a concept too large to fathom for many, with phrases like “tearing families apart” and “devastating communities” losing their meaning after repeated use. So, when marketers at Optum, a health services and innovation company, decided to […]

January 9, 2020

As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time. Nearly all businesses these days are aiming to build […]

January 6, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]

November 27, 2019

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]

November 25, 2019

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools […]

November 15, 2019

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation […]

November 13, 2019

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement. On the […]