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Category: Content Marketing


Content Marketing, Marketing Technologies

Healthcare Marketing Strategy Needs Martech, Bigger Thinking — Before There’s a Tragedy

November 2, 2018

Via: Target Marketing

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]


Content Marketing, Marketing Technologies, Other technologies

5 Tips to Get Emotional During the Holidays, Drive Sales

October 26, 2018

Via: Target Marketing

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]


Content Marketing, Marketing Technologies

How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off

October 10, 2018

Via: Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, […]


Content Marketing, Marketing Technologies

Want to Create Content That Delivers? First, Create Trust

October 3, 2018

Via: Target Marketing

“About 1,670,000,000 results (0.51 seconds).” That’s the result you’ll get if you type “content marketing” into your Google search bar. That’s over 1 billion results in under one second. It makes sense, when typical consumers are growing blinder to typical […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

SEO for Content Marketers: Key Tips

October 1, 2018

Via: Chief Marketer

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]


Content Marketing, Marketing Technologies

Is Your Content Marketing the Right Length to Touch the Ground?

September 28, 2018

Via: Target Marketing

The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. After a moment’s reflection, the tall and lanky president responded […]


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Content Marketing, Marketing Technologies

12 Tips for Launching and Advancing Your Copywriting Career

September 7, 2018

Via: Target Marketing

Whether you’re dreaming of becoming a copywriter, already at your first writing job, or getting your second wind as a writer, here are a 12 time-tested tips from someone who has enjoyed a 30-plus-year copywriting career, writing for print to […]


Content Marketing, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Content Marketing, Marketing Technologies

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

August 27, 2018

Via: Online Marketing Blog

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]