Category: Content Marketing

November 2, 2018

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]

October 26, 2018

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]

October 10, 2018

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, […]

October 3, 2018

“About 1,670,000,000 results (0.51 seconds).” That’s the result you’ll get if you type “content marketing” into your Google search bar. That’s over 1 billion results in under one second. It makes sense, when typical consumers are growing blinder to typical […]

October 1, 2018

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]

September 28, 2018

The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. After a moment’s reflection, the tall and lanky president responded […]

September 17, 2018

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]

September 7, 2018

Whether you’re dreaming of becoming a copywriter, already at your first writing job, or getting your second wind as a writer, here are a 12 time-tested tips from someone who has enjoyed a 30-plus-year copywriting career, writing for print to […]

September 6, 2018

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]

August 27, 2018

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]