Category: Traditional Marketing

Marketing Channels, Traditional Marketing

Nearly half of consumers will try new brands if the ad is relevant

September 28, 2020

Via: Marketing Dive

It should come as no surprise that with consumers spending more time at home, they are spending more time with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting […]

Marketing Channels, Traditional Marketing

Stop forcing your B2B marketing org structure on your buyer’s journey

September 25, 2020

Via: Marketing Land

We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their […]

Marketing Channels, Traditional Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]

Marketing Channels, Traditional Marketing

Why ‘modelers,’ the data experts in marketing technology, are so needed now

September 4, 2020

Via: Marketing Land

Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest […]

Marketing Channels, Traditional Marketing

3 Lessons My Move Taught Me About Marketing

August 25, 2020

Via: Target Marketing

This is the last article about my move, I promise! The interesting thing about a move is that it forces you to step outside your comfortable bubble of everyday life. Suddenly you’re forced to navigate new situations, often on a […]

Marketing Channels, Traditional Marketing

A/B Testing Doesn’t Cut It In the Post-COVID World

August 24, 2020

Via: Target Marketing

Getting into the heads of prospective customers needs to be top-of-mind for marketers looking to drive results and conversions on their websites, especially during these uncertain times when information and mindsets are changing daily. But, traditionally, that’s easier said than […]

Marketing Channels, Traditional Marketing

Marketing and the power of storytelling for a better world

August 18, 2020

Via: CMO

It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, Dr Richard Hames. The […]

Marketing Channels, News, Traditional Marketing

Agency commits to equality in influencer marketing

August 13, 2020

Via: Marketing Land

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing […]

Big Data, Customer Data, Marketing Channels, Traditional Marketing

How Marketing and Advertising Creatives Can (Actually Enjoy) Using Data

August 12, 2020

Via: Target Marketing

Modern marketing lies at the confluence of two seemingly opposing forces – creativity and data. On the one hand, you have an almost mystic force. How does corporate creativity even work? Sure, there are studies and research and methodologies about […]

Marketing Channels, Traditional Marketing, Web Advertising

Have You Optimized Your Website’s ‘About Us’ Page?

July 29, 2020

Via: Target Marketing

I was recently in a Quick Win Intensive, working with the MECLABS Institute team to optimize the conversion rate of a professional services firm’s website. According to the analytics, the About Us page was getting a significant number of visits. […]