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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

Don’t Forget the Power of Direct Mail

June 25, 2019

Via: Target Marketing

With the prominence of the Internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once […]


Marketing Channels, Traditional Marketing

Using Ratings and Reviews Sites as a New B2B Marketing Channel

May 21, 2019

Via: Target Marketing

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features […]


Marketing Channels, Traditional Marketing

How to Maintain Brand Consistency in Digital Marketing

May 14, 2019

Via: Target Marketing

Marketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]


Marketing Channels, News, Traditional Marketing

Cause Marketing Isn’t Working for Young People

May 8, 2019

Via: Adweek

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]


Marketing Channels, Traditional Marketing

5 Unsung Word of Mouth Marketing Examples

March 20, 2019

Via: Convince and Convert

Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business. But for a long time, word of mouth marketing has been mostly ignored in favor of […]


Marketing Channels, Traditional Marketing

The Psychology Behind Brand Storytelling and Its Effect on Consumers

March 15, 2019

Via: Adweek

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, […]


Marketing Channels, Social Media Marketing, Traditional Marketing

3 Examples of Social Media-Worthy Outdoor Advertisements

February 6, 2019

Via: Target Marketing

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa. […]


Marketing Channels, Traditional Marketing

The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

Via: Target Marketing

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]


Marketing Channels, Traditional Marketing, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]


Marketing Channels, Traditional Marketing

5 Key Direct Mail Design Strategies and Elements

November 15, 2018

Via: Target Marketing

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]