Category: Traditional Marketing

November 15, 2018

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]

November 13, 2018

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]

October 22, 2018

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]

October 17, 2018

Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place. […]

October 9, 2018

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]

September 21, 2018

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]

June 27, 2018

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the […]

June 21, 2018

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

June 19, 2018

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]

June 13, 2018

We’re working on the analysis of our most recent survey, “The Marketing Leadership Survey,” and the big takeaways are starting to coalesce for me. The biggest one so far is this: The CMO or other top marketing management must drive […]