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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

Trust Capital Is the New Marketing Gold Standard

March 27, 2020

Via: Target Marketing

My father used to caution not to believe everything one heard or read. He was not a cynic but an optimistic realist. Nonetheless, like the majority of his generation, his basic intuition urged him to trust existing institutions and assume […]


Big Data, Customer Data, Marketing Channels, Traditional Marketing

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

March 24, 2020

Via: Target Marketing

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]


Marketing Channels, Traditional Marketing

How agencies are helping CMOs break down barriers to digital transformation

March 5, 2020

Via: Marketing Land

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but […]


Marketing Channels, Traditional Marketing

1 True Path to Sustainable Marketing Success — Keep Promises

January 22, 2020

Via: Target Marketing

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]


Marketing Channels, News, Traditional Marketing

The volatility of online political ads could be TV’s salvation in 2020

January 16, 2020

Via: Marketing Land

All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can […]


Email Marketing, Marketing Channels, Traditional Marketing

2020 Direct Mail Outlook Reveals Combining Print, Digital Crucial

January 7, 2020

Via: Target Marketing

For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is still very much a vibrant and exciting industry, and direct mail is […]


Marketing Channels, Traditional Marketing

The 10 Best Promotional Marketing Ideas of 2019

December 26, 2019

Via: Chief Marketer

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and future—customers, we culled this year’s winners of […]


Marketing Channels, Traditional Marketing

Why Include Direct Mail In Optichannel Marketing?

December 19, 2019

Via: Target Marketing

Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark study, “Multichannel Marketing Maximizing Program Engagement and ROI”. The optichannel […]


Marketing Channels, Traditional Marketing

8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

December 5, 2019

Via: Target Marketing

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]


Marketing Channels, Traditional Marketing

How Your Brand Could Benefit From Experiential Marketing

November 11, 2019

Via: Target Marketing

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]