Category: Traditional Marketing

March 26, 2021

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]

March 25, 2021

It has been about 10 months since the police killing of George Floyd spurred global protests about racial justice, causing many brands to weigh in on the Black Lives Matter movement and, in some cases, make changes to their logos […]

March 3, 2021

Everyone likes personal attention, but there’s such a thing as too much. When it comes to marketing, brands have to walk a fine, undefined line. Research has shown that people like personalized content. They just aren’t willing to offer brands […]

February 16, 2021

Omnichannel is more than a trend, it is one of the newest and most promising strategies in the pandemic, as it focuses on meeting customer needs through an integrated, simple, efficient and friendly service. Omnichannel strategies are those that integrate […]

February 15, 2021

Across the board, data shows how far marketing still needs to come in terms of diversity. The Association of National Advertisers (ANA) in a 2020 report found that only 6% of its total members and 3% of the members who […]

February 15, 2021

Marketers in nearly every industry were forced to throw out their playbooks in 2020 because of the global health crisis. People’s daily lives were changing, so brands needed to try new things to reach audiences stuck at home. Unsurprisingly, internet […]

February 2, 2021

Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced […]

January 25, 2021

Marketing is a creative pursuit, especially in a supersaturated digital landscape. It can be expensive to make your brand stand out from the noise, which is why it’s so important to invest in high-quality, attractive, compelling marketing materials that tell […]

December 15, 2020

It’s one thing being excellent at what you do; it’s another thing to prove it. As a marketing professional, you constantly have to inform your clients or management team on how your efforts are paying off. Here’s the thing: some […]

December 1, 2020

Aside from COVID-19, “retail media networks” is perhaps the phrase uttered most by grocery retailers in 2020. Amazon now claims one of the few growing ad businesses out there, and as the world’s third-largest digital media seller, it’s seriously challenging […]