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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

How Your Brand Could Benefit From Experiential Marketing

November 11, 2019

Via: Target Marketing

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]


Marketing Channels, Traditional Marketing

6 Reasons Why Print Marketing Is Thriving

November 8, 2019

Via: Target Marketing

A few years ago, you might have heard marketers claiming we were facing the end of an era for print. Online marketing is cheap, available to almost any business owner, and capable of reaching a global audience, so it seemed […]


Traditional Marketing

Direct Mail Enhancement Strategy: Part 1, Paper Stock

October 24, 2019

Via: Target Marketing

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]


Marketing Channels, Traditional Marketing

How Music Can Shape Your Ad

September 30, 2019

Via: Target Marketing

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]


Marketing Channels, Marketing Technologies, Other Technologies, Traditional Marketing

4 Steps for Inspiring Marketers to Take Climate Change Seriously

September 18, 2019

Via: Adweek

As most in the U.K.’s creative industry are aware, Extinction Rebellion (XR) made an explicit call to the industry to use its power for good. In case you missed their letter in May, it read: “Advertising has helped promote high-carbon […]


Marketing Channels, Traditional Marketing

11 Shades of Direct Mail Color Strategy

August 29, 2019

Via: Target Marketing

The use of color in direct mail is very important. The right colors can increase your response rates. Why is direct mail color so important? It is a powerful communication tool, because color evokes feeling within us and ignites emotion. […]


Marketing Channels, Traditional Marketing

Identifying and Engaging Your Most Valuable Audience Segments

August 27, 2019

Via: Target Marketing

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and […]


Marketing Channels, Traditional Marketing

How Marketers Can Create More Comprehensively Inclusive Strategies

August 12, 2019

Via: Adweek

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]


Marketing Channels, Traditional Marketing

3 Ways We Can Shake Up Traditional Approaches to Marketing

August 2, 2019

Via: Adweek

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. […]


Marketing Channels, Traditional Marketing, Web Advertising

How Marketing Is Intersecting With Video Games and What to Do About It

August 1, 2019

Via: Target Marketing

Marketers love to talk about gamified experiences/products/strategies. So when the Electronic Entertainment Expo (E3) took over Los Angeles, my marketing brain wanted to see where the gaming industry was heading. For those not familiar, E3 is a global showcase for […]