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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

The Psychology Behind Brand Storytelling and Its Effect on Consumers

March 15, 2019

Via: Adweek

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, […]


Marketing Channels, Social Media Marketing, Traditional Marketing

3 Examples of Social Media-Worthy Outdoor Advertisements

February 6, 2019

Via: Target Marketing

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa. […]


Marketing Channels, Traditional Marketing

The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

Via: Target Marketing

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]


Marketing Channels, Traditional Marketing, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]


Marketing Channels, Traditional Marketing

5 Key Direct Mail Design Strategies and Elements

November 15, 2018

Via: Target Marketing

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]


Marketing Channels, Traditional Marketing

When Marketing’s Not Working, Stop Trying So Hard

November 13, 2018

Via: Target Marketing

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]


Marketing Channels, Traditional Marketing, Web Advertising

Making Your Website Work With the Rest of Your Digital Marketing and Traditional Marketing

October 22, 2018

Via: Target Marketing

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]


Marketing Channels, Traditional Marketing

Marketing’s Role at 3 Key Phases in Every Human Decision

October 17, 2018

Via: Target Marketing

Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place. […]


Marketing Channels, Traditional Marketing

3 Steps to Better Leadership in Today’s Clickthrough Society

October 9, 2018

Via: Target Marketing

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]


Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]