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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

5 Key Direct Mail Design Strategies and Elements

November 15, 2018

Via: Target Marketing

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]


Marketing Channels, Traditional Marketing

When Marketing’s Not Working, Stop Trying So Hard

November 13, 2018

Via: Target Marketing

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]


Marketing Channels, Traditional Marketing, Web Advertising

Making Your Website Work With the Rest of Your Digital Marketing and Traditional Marketing

October 22, 2018

Via: Target Marketing

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]


Marketing Channels, Traditional Marketing

Marketing’s Role at 3 Key Phases in Every Human Decision

October 17, 2018

Via: Target Marketing

Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place. […]


Marketing Channels, Traditional Marketing

3 Steps to Better Leadership in Today’s Clickthrough Society

October 9, 2018

Via: Target Marketing

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]


Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]


Content Marketing, Marketing Channels, Marketing Technologies, Traditional Marketing

Transcript of A Guide to Content Strategy and Brand Storytelling

June 27, 2018

Via: Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the […]


Marketing Channels, Traditional Marketing

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Via: Target Marketing

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]


Marketing Channels, Traditional Marketing, Web Advertising

How product-led digital advertising is evolving

June 19, 2018

Via: Econsultancy blog

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]


Marketing Channels, Traditional Marketing

Why Marketing Leadership Must Drive Change

June 13, 2018

Via: Target Marketing

We’re working on the analysis of our most recent survey, “The Marketing Leadership Survey,” and the big takeaways are starting to coalesce for me. The biggest one so far is this: The CMO or other top marketing management must drive […]