Category: Traditional Marketing

July 1, 2020

My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]

June 26, 2020

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]

June 17, 2020

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]

June 16, 2020

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]

June 15, 2020

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]

June 8, 2020

Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources. […]

May 27, 2020

There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. In addition to changing the day-to-day world around every one of us, this societal and economic […]

May 14, 2020

“Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can realize the benefits of these technologies, they must first become proficient in […]

May 7, 2020

Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make to change the outcome based on several possible problem areas. […]

May 1, 2020

Multi-touch attribution (MTA) was once the poster child of marketing trends. Its grand promise? Implement MTA and a marketing team could unlock a consumer’s much-desired “path to purchase.” Via tracking users across devices and ads, using consumer identity and clicks […]