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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

How Marketers Can Be a Force for the Good in Society

July 1, 2020

Via: Target Marketing

My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]


Marketing Channels, Traditional Marketing

ANA: Marketers believe in innovation for brand growth, but don’t have time for it

June 26, 2020

Via: Marketing Dive

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]


Email Marketing, Marketing Channels, Traditional Marketing

Where and How to Refocus Your Ad Spend Next

June 17, 2020

Via: Target Marketing

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]


Marketing Channels, Traditional Marketing

Agile marketing in the era of COVID-19, BLM and recession

June 16, 2020

Via: Marketing Land

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]


Marketing Channels, News, Social Media Marketing, Traditional Marketing

Global ad marketplace to drop 7% this year, rebound next year, Magna says

June 15, 2020

Via: Marketing Dive

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]


Marketing Channels, Traditional Marketing

How to Build a Partner Marketing Strategy

June 8, 2020

Via: Target Marketing

Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources. […]


Marketing Channels, Traditional Marketing

Brands need to add new chapters to their crisis marketing playbook

May 27, 2020

Via: Marketing Land

There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. In addition to changing the day-to-day world around every one of us, this societal and economic […]


Marketing Channels, Traditional Marketing

How real is your real-time marketing?

May 14, 2020

Via: Marketing Land

“Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can realize the benefits of these technologies, they must first become proficient in […]


Marketing Channels, Traditional Marketing

How to Persuade Buyers With Your Direct Mail

May 7, 2020

Via: Target Marketing

Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make to change the outcome based on several possible problem areas. […]


Marketing Channels, Traditional Marketing

Drop Multi-Touch Attribution and Adopt an Agile Marketing Approach

May 1, 2020

Via: Target Marketing

Multi-touch attribution (MTA) was once the poster child of marketing trends. Its grand promise? Implement MTA and a marketing team could unlock a consumer’s much-desired “path to purchase.” Via tracking users across devices and ads, using consumer identity and clicks […]