Category: Traditional Marketing

January 22, 2020

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]

January 16, 2020

All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can […]

January 7, 2020

For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is still very much a vibrant and exciting industry, and direct mail is […]

December 26, 2019

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and future—customers, we culled this year’s winners of […]

December 19, 2019

Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark study, “Multichannel Marketing Maximizing Program Engagement and ROI”. The optichannel […]

December 5, 2019

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]

November 11, 2019

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]

November 8, 2019

A few years ago, you might have heard marketers claiming we were facing the end of an era for print. Online marketing is cheap, available to almost any business owner, and capable of reaching a global audience, so it seemed […]

October 24, 2019

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]

September 30, 2019

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]