Category: Social Media Marketing

December 11, 2023

In the vast landscape of YouTube, where over 2 billion users engage with diverse content daily, eCommerce brands are discovering a goldmine of opportunities. With a staggering 68 percent of YouTube users citing the platform as a key influencer in […]

December 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the […]

November 30, 2023

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]

November 9, 2023

Personal branding is hot! Everyone wants to build their personal brand and grow their following on social media. But most go about it the wrong way, getting caught up in vanity metrics and quick hits of validation that don’t lead […]

November 7, 2023

The following is a guest piece by Amy Luca, executive vice president and global head of social media at Media.Monks. Opinions are the author’s own. One single tweet from Kylie Jenner has the potential to sink your stock — even […]

November 7, 2023

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our […]

November 6, 2023

Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide […]

November 2, 2023

Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are the near-constant changes to algorithms affecting organic reach, lawsuits alleging […]

October 31, 2023

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages […]

October 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility: Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Ads Manager set up: Reminder […]

October 27, 2023

Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for […]

October 27, 2023

So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter […]

October 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a […]

October 17, 2023

Have I said that 2023 has been a weird year? I opened my keynote at this year’s Content Marketing World with that observation, and I feel like I say it on every catch-up call with clients. One of the weirdest […]

October 5, 2023

Social media still feels fairly “new” to many of us. It’s hard to overstate the rate at which social media has grown since then, to become an integral part of our daily lives. There are now countless social media platforms, […]

October 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s […]

September 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive […]

September 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 14, 2023

The social media landscape has changed rapidly. Elon Musk’s mercurial changes at X prompt a lot of discussion. So do government proposals to ban TikTok. YouTube added Shorts to compete with TikTok. Meta added Threads as an alternative to X. […]