Category: Email Marketing

September 15, 2022

Amazon is expanding email marketing capabilities for sellers to help them foster stronger loyalty and attract new shoppers into the fold. While Tailored Audiences won’t be widely available in the U.S. until next year, the beta comes as marketers lock […]

September 11, 2022

With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the […]

August 31, 2022

When it comes to marketing, it may seem like email is a thing of the past and that social media is the future. But nothing could be further from the truth. Social media may be the best way to build […]

August 29, 2022

Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops up asking them […]

August 3, 2022

Ask the average consumer what drives them to purchase decisions, and you might be surprised. It’s email, email and email, judging by Audience of One: Creating Loyalty Through Data Personalization, a study by Movable Ink. Here’s the percentages of shoppers […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

July 7, 2022

More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of […]

June 9, 2022

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s […]

June 8, 2022

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]

June 6, 2022

Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a […]

May 18, 2022

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period. It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, […]

April 25, 2022

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData. Of those polled, 84% have suffered a high or medium […]

March 16, 2022

There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check […]

February 16, 2022

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]

February 15, 2022

With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making […]

January 27, 2022

According to the latest stats, nearly 70 percent of eCommerce shoppers never buy the stuff they leave in their cart. For a small business, that’s a huge loss of opportunity to sell. What if you could regain the lost sales? […]

January 18, 2022

Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be […]

December 29, 2021

You might thing email newsletters aren’t an effective marketing tool in 2022, but you would be mistaken. A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, […]

December 21, 2021

When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because […]

December 13, 2021

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]