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Category: Featured


Content Marketing, Featured

Content for SMBs – how to scale and adapt

October 5, 2017

Via: Olivia Foster

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, […]


Featured, Traditional Marketing

Polarizing brands – how to convert strong feelings into success

September 24, 2017

Via: Olivia Foster

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brand itself is what the industry […]


Featured, Mobile Marketing, Traditional Marketing

Beware of these seven SMS marketing disasters

June 7, 2017

Via: Olivia Foster

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]


Featured, Social Media Marketing, Web Advertising

Seven ways of making your mobile application successful

April 7, 2017

Via: Olivia Foster

Once you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such […]


Featured, Mobile Marketing

7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Via: James Hughes

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]


Featured, Social Media Marketing, Web Advertising

How to set up a successful sales representative LinkedIn profile

February 23, 2017

Via: Olivia Foster

LinkedIn has already established itself as THE social network for professionals – a virtual space where business networking takes place globally. It is therefore interesting to see what makes a LinkedIn profile stand out, in particular a salesperson’s professional profile. […]


Content Marketing, Featured

Blogging attracting leads – see how it works

August 2, 2016

Via: Olivia Foster

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]


Featured, Platforms&Software

Google Analytics 360 Suite: benefit from this welcomed upgrade

July 19, 2016

Via: Olivia Foster

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]


Featured, Mobile Marketing, Social Media Marketing, Web Advertising

Ad-blockers revisited: has the industry regrouped yet?

June 29, 2016

Via: Olivia Foster

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]


Featured, News, Web Advertising

Stopping online advertising fraud once and for all

June 16, 2016

Via: Olivia Foster

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, combating malware, fighting […]