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Category: Featured


Featured

A 4-Step Process to Craft a Compelling Brand Story

December 10, 2018

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]


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When and Where to Implement Marketing Automation Into Your Business

November 15, 2018

Via: Natalie Dunn

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]


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Not Too Big to Fail: Why Google+ Was a Miss

October 12, 2018

Via: Natalie Dunn

Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to […]


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Marketing automation is far from being obsolete

September 28, 2018

Via: William Palmer

Marketing has taken a new turn in recent years, as technology has made things move faster, especially when it comes to providing personalized consumer experiences. The two sectors have joined forces and created a new direction: marketing automation. As we […]


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Taking Digital Marketing Tools To A Higher Level

August 21, 2018

Via: Natalie Dunn

People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that […]


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Is Your Marketing Department Ready for the Digital Revolution?

July 25, 2018

Via: James Hughes

As marketing, technology, and public relations continue to evolve and adapt to the new digital revolution, marketers must also prepare and adapt to new challenges that are sure to appear along the way. Marketing professionals and communication specialists are responsible […]


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New Marketing Words for New Technologies

June 20, 2018

Via: Kelly Redmond

As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools […]


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Why the Internet of Things is a game changer for digital marketing

May 29, 2018

Via: Michael Boyd

The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more […]


Featured

Adapting Blockchain Technology to Digital Marketing

April 3, 2018

Via: Natalie Dunn

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]


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How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]