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Category: Featured


Featured

10 Ways to Generate More Leads for Your Business

June 19, 2019

Via: Natalie Dunn

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]


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Game of Thrones Blunders: Lessons in PR

May 17, 2019

Via: Natalie Dunn

Game of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. […]


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Brand Management — The Key to Business Success

March 17, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


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Data Analytics Can Take Last Mile Logistics a Long Way

February 14, 2019

Via: Kelly Redmond

When it comes to online shopping, consumers demand instant or near-instant gratification. But the last mile of the package they purchased is always problematic, making it almost impossible to meet demands in the short amount of time your consumers expect. […]


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7 Online Marketing Trends to Watch in 2019

January 28, 2019

Via: Kelly Redmond

Marketing is one of the most dynamic and fast-paced fields out there. Marketers that want to excel must always be in touch with current trends, events, and technologies. Needless to say, staying at the top of your game is not […]


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A 4-Step Process to Craft a Compelling Brand Story

December 10, 2018

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]


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When and Where to Implement Marketing Automation Into Your Business

November 15, 2018

Via: Natalie Dunn

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]


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Not Too Big to Fail: Why Google+ Was a Miss

October 12, 2018

Via: Natalie Dunn

Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to […]


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Marketing automation is far from being obsolete

September 28, 2018

Via: William Palmer

Marketing has taken a new turn in recent years, as technology has made things move faster, especially when it comes to providing personalized consumer experiences. The two sectors have joined forces and created a new direction: marketing automation. As we […]


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Taking Digital Marketing Tools To A Higher Level

August 21, 2018

Via: Natalie Dunn

People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that […]