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With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like AR/VR. Among the more than 3,000 consumers surveyed across North America, Europe and Asia-Pacific, 47% said tools such as VR, AR and 3D content makes them feel more connected to products when shopping online.

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