The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-to-move policy regulations and consumer skepticism create an uphill battle for marketers, who will need to take privacy seriously if the metaverse ever reaches the level of public interest for which companies hope.
