Consider this: Your organization’s data gets stolen by cybercriminals, resold, combined and aggregated with intent and behavioral data scraped from Facebook and sent into the hands of a data broker. MarTech vendors buy that data from the broker and sell it back to you as a marketing service, for you to better target and engage your customers and prospects. This is the data economy we live in, and its unintended consequences on data privacy are just starting to unfold.
