Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of third-party cookies until 2023, even if the timing of the announcement was surprising in itself. Others may be breathing a huge sigh of relief and starting to plan for an extended summer vacation, if they didn’t already have one on the books.
Regardless of which end of the spectrum you’re on, the future remains the same, albeit a bit further on the horizon.
For advertisers, who are in various stages of wrapping their heads around this industry shift, how does this change the way that they can prepare?
