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What Now? Customer Data Privacy Moves to the U.S.

July 5, 2018

The gist of the California law protecting customer data privacy looks a lot like the European Union’s enacted General Data Protection Regulation. That the effective date of the Consumer Privacy Act isn’t until January 2020 is small compensation to marketers who are concerned that state after state will enact its own version of the legislation by then.

Plus, they worry that it won’t be clear when consumers are subject to the California law or not.

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