For marketers, data now drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends. In a recent report, Gartner delivered some bold marketing predictions that are meant to stir the pot. We reviewed the research out there and put together some bold marketing predictions of our own.
It’s true the cookie is crumbling and that privacy laws are rolling out state by state and country by country. It’s also true that even though 86% of marketers in our research with Relevancy group use some form of personalization today, there’s opportunity ahead of them.