image credit: Walmart / Flickr

Walmart to launch its Walmart+ membership service

September 1, 2020

The comparisons between Walmart+, in the works for months now, and Amazon’s Prime membership service are obvious. They both trade upfront fees for costless delivery per order, potentially making customers stickier to the retailer through the subscription.

Historically, Walmart has highlighted its lack of a subscription fee in its marketing. It was a potential competitive advantage over Amazon that consumers could receive free shipping on orders over $35.

Read More on Marketing Dive