There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer. Many small business owners who do their own marketing are simply too attached to what they do to take a step back and look at things from a different perspective. An ideal customer avatar can help.
What Is an Ideal Customer Avatar?
An ideal customer avatar — also known as an ideal customer persona or profile — is a hypothetical person who would purchase your goods or services.
