Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network.
MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill ad inventory on over 50,000 mobile applications,
Twitter said mobile ad fraud is estimated to have cost marketers up to $4.9 billion in 2018, adding that integrating with the two Media Rating Council-accredited mobile invalid traffic vendors will help MoPub: vet publishers prior to permitting them to participate in its real-time-bidding exchange; monitor pre-bid and post-bid traffic for threats and suspicious indicators; and enforce policies across its platform, leveraging Twitter’s global cross-functional policy operations team.
