Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional brands that are expanding beyond brick-and-mortar retail channels and into direct-to-consumer sales. Twitter’s user base grew 12% last year to 214.7 million, including 37.5 million users in the U.S., offering marketers a sizable group of potential shoppers.
