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TikTok partners with Vimeo to add video ad creative tools

TikTok has partnered with Vimeo to integrate the video platforms software tools.

The deal means that small and medium-sized businesses will be able to engage with customers on the platform through video ads by utilising Vimeo’s suite of video tools including Vimeo Create, an AI-based video production tool to produce and publish directly into the TikTok Ad Manager.

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