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TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021

Via: Digiday

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned platform are now expanding to other platforms in order to build their businesses.

One of the earlier media companies to devote itself to TikTok, music-focused channel Flighthouse has accrued 27.6 million followers on the platform since launching on in 2016, which ByteDance merged with TikTok in 2018.

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