TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned platform are now expanding to other platforms in order to build their businesses.
One of the earlier media companies to devote itself to TikTok, music-focused channel Flighthouse has accrued 27.6 million followers on the platform since launching on Musical.ly in 2016, which ByteDance merged with TikTok in 2018.
