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The Lean Canvas Model: A Tool for Strategic Business Clarity

January 26, 2024

Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service offering, with inadequate consideration of the market’s realities. That’s where the Lean Canvas Model steps in as a corrective lens designed to broaden perspective and sharpen focus.

From Manufacturing to Management

The Lean Canvas Model is an adaptation of the canvas in the Business Model Generation by Alexander Osterwalder and fine-tuned in The Lean Startup by Eric Ries.

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