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The digital sales cycle is here to stay – Here’s how to embrace it

March 22, 2021

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more.

While many are hopeful that things will return to some semblance of normalcy, it won’t be the same normal that we experienced pre-COVID. The pandemic accelerated trends already in existence rather than inventing them whole cloth.

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