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The digital customer experience must be holistic & data-led without compromising privacy

July 24, 2018

Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.

To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.

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