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The Case For Taking The Privacy High Road

July 21, 2021

In the few weeks since Google took its foot off the gas on deprecating Chrome third-party cookies, I’ve been encouraged that publishers and advertisers still appear to be pushing full-speed ahead on alternatives.

However, with billions of dollars in ad tech shareholder value on the line, there seems to be a lot of pressure to iterate on the status quo when nothing short of a radical rethink is required.

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