Since 2018, at least six states have passed privacy laws that require companies to obtain consumers’ consent to collect and harness data for ad purposes.
But those laws don’t go nearly far enough to actually protect privacy. At least that’s what a new report from the University of Pennsylvania’s Annenberg School for Communication suggests.
Annenberg professor Joe Turow and other authors of the report “Americans Can’t Consent To Companies’ Use Of Their Data,” argue that many people don’t understand how companies compile information well enough to make informed decisions about tracking.
