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Study: Gaps In Apple’s Rules Enable Privacy-Hobbling Workarounds

May 19, 2022

Via: MediaPost

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent.

Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be used to track people from app to app.

While the company’s move appears to have curtailed cross-app tracking, the new settings are hardly foolproof. On the contrary, some app developers deploy a workaround that allows them to continue tracking mobile users from app to app. That’s according to a recent paper by University of Oxford researchers.

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