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Should Social Networks Focus More on Emerging and Developing Countries?

June 20, 2018

Via: Adweek

The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets.

Pew Research Center conducted a survey in 37 countries earlier this year, drawing 40,448 respondents, and the think tank also incorporated analysis from previous surveys in the U.S. and China.

Greater access to smartphones is clearly a factor. Pew said 42 percent of respondents in the emerging and developing countries it surveyed accessed the internet at least occasionally or owned smartphones between 2013 and 2014, with that figure rising to 64 percent by 2017.

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