Leadsift, the B2B intent data platform has announced a strategic partnership with Intentsify, the intent activation solution. The collaboration is aimed at helping brands act swiftly and effectively on buyer intent signals.
Unlike many intent data platforms, Leadsift is primarily looking for explicit intent signals rather than anonymous activity, “We have a fundamentally different approach for our data that is not built on capturing virtual cookies or IP addresses,” said Leadsift CEO Tukan Das. “We actively mine over 77 million websites to identify buyer-intent data.”
