On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July!
What Is Google Analytics 4?
This is a question still burning in many marketers’ minds — and for good reason. Google Analytics 4 isn’t just an update; it’s a ground-up redesign that completely reimagines tracking and collecting data across websites and apps. The move is due to stricter data privacy laws, which will inevitably usher in a cookieless future.
