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Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to more countries.

The new Shop the Look ads enable retailers to feature multiple products in a single ad, as they can tag up to 25 items in an image. Shoppers will see preview showcases of four times, and they can click through to see more, as well as to check out via the retailer’s site.

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