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Pinterest Adds Remarketing and Lookalike Audience Tools to Advertising Options

June 15, 2016

At this stage, remarketing and custom audience advertising options have become pretty standard for social networks. Facebook has a range of tools on this front, which can also be used on Instagram, while Twitter provides similar capacity.

And now, Pinterest is adding its own version of custom targeting options, enabling advertisers to reach more focused, specific audiences with their ads.

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