Challenges of Deploying CRM
Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say:
CRM deployment could become a nightmare if you’re not planning your requirements very well. And one of the most important things before even deploying CRM is you need to talk to your stakeholders: sales, Marketing, Customer Support, then CTO and CIO. If it is a mid-range company, then gather all those requirements and try to model them. So most of the companies, what they do, they purchase CRM and then they start to do the reverse engineering, then they go for feasibility and sort of rather, it could be a bottom-up approach.
