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Microsoft Wants to Help Retailers Build Media Businesses

January 10, 2020

Via: Adweek

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ.

The platform will help retailers manage digital marketing campaigns from brands trying to promote products to shoppers, according to a blog post.

It includes a suite of tools for retailers to control the look and feel of on-site ad placements, as well as to make sure campaigns meet brand goals and are beneficial to consumers.

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