Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

January 31, 2018

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant?

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs. Facebook Messenger, once a distant second to China’s WeChat in terms of innovative in-app features and consumer usage, has advanced its messaging and chatbot capabilities almost overnight, bringing its global reach along with it. As a result, Facebook reports that of the 70 million brands/pages active on the platform, nearly 20 million are actively responding to consumer messages on a monthly basis.

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