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Marketing panel: Making data meaningful to people

August 20, 2020

Via: CMO

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.

At this week’s ADMA Data Week 2020, a panel facilitated by Trisca Scott-Branagan, head of personalisation, group marketing, at ANZ, and featuring VP Thrive Global, Matthew Riccio, DBM client director, Gazal Kapoor, and JLL global director BI strategy, Fi Gordan, discussed ways of improving data literacy.

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