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LinkedIn Messages: What Marketers Need to Know

LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable.

For example, LinkedIn Messages now lets you send a message to any of your co-workers, or people you’re in a group or event with—regardless of whether you are official LinkedIn connections. Additionally, if you receive a message request from someone who isn’t in your LinkedIn network, you can choose to accept it or privately decline.

Here’s how to make the most of these and other new features and functionalities.

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