A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life.
Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall short of delivering a truly integrated experience. Many brands now sell via multiple channels, including physical stores, e-commerce sites, and hybrid offerings such as click and collect.